Our Story

PURITY

Purity was born out of pain, discomfort, and frustration during my initial struggles with cancer.
Existing hospital garments made me feel sicker. Open and embarrassing gowns, constant chill, lack of hygiene (stains from previous patients), the smell of hospital laundry, and struggles with device connections and infusions.

I made a decision - as part of my healing process, I needed to feel good in my body and about myself despite all the changes I was going through. I decided to create clothing that would allow me to feel more comfortable, look and feel healthier while maintaining a high level of functionality to make all medical procedures easier according to the new circumstances.

בזמן האשפוז בבית החולים ותוך כדי שאני עובר טיפולי כימותרפיה ומתמודד עם סערת המחלה, החזון של Purity בער בי לאורך כל הדרך ובצעדים קטנטנים, ככל שכוחי אפשר לי, קידמתי את המיזם הזה שרווחת המאושפזים (כמוני) עומדת לנגד עיני.

During hospitalization and while undergoing chemotherapy treatments and battling the disease, Purity's vision burned within me every step of the way. In small steps, as much as I could, I advanced this project that the welfare of hospitalized individuals (like myself) was facing. Purity's clothing line will allow hospitalized individuals to feel comfortable in their bodies during the healing process and will make medical procedures pleasant and simpler.


Purity
"Let the health journey begin”

Purity Introducing a healthy, comfortable, functional, and stylish alternative to hospital patient wear. Believing that healing begins from within, we've created garments that facilitate a more pleasant healing process, tailored specifically for those undergoing treatment. Priority's attire is meticulously designed by patients, for patients, with a focus on medical functionality, maximum comfort, quality, and style.

About Me

At the age of 33, at the peak of my strength, health, and productivity, I was diagnosed with a rare blood cancer

As a businessperson and an adventurer who always follows his heart and dreams, I lead a healthy lifestyle with five CrossFit workouts a week, mainly cooking organic meals, practicing daily meditations, and deeply appreciating life. I am an enthusiast motorcyclist, snowboarder, hiker, climber, community leader, and builder, always surrounded by goodness, joy, and light. Suddenly, like lightning, my life was struck and everything I knew and recognized shattered. Everything came to a halt.

How did this happen to me?

That's a question I decided to set aside and not dwell on until I am completely healed.
Deep down, I know the answer and believe that over time, I can delve deeper, reach completeness, and gain full understanding
I believe there's purpose in everything, and I see the good and opportunity even in this complicated situation.

At this stage, I am focusing on healing, embracing existing challenges with understanding and patience, and cherishing the better days. I believe our healing begins primarily from within, and healing forces come from the soul.

I was diagnosed while staying in the US and hospitalized at the world's most renowned hospital. I chose that my true healing would take place at home, in Israel, in the countryside. Surrounded by family and friends, enveloped by orchards and childhood landscapes, that's where I draw strength. Only at home can I achieve true healing.

Today, a flame of hope and faith burns in my heart that good and great things will happen from here. I am aware and acknowledge that there is still a long, hard, and winding road ahead, and I must be ready at any moment for any scenario.
היום בוערת בליבי להבה של תקווה ושל אמונה שדברים טובים וגדולים הולכים להתרחש מכאן . אני עם הכרה וידיעה שעוד דרך ארוכה, קשה ותלולה לפניי וצריך להיות מוכן בכל רגע לכל תרחיש.

But how is this any different from anyone else at any given moment?

This understanding helps me embrace the place of "acceptance" in the face of nature's course and allows me to accept challenges with understanding and true completion. It allows me to navigate without fear, without pressure. Suddenly, I am more attentive to myself and my needs than ever before. And I am suddenly filled with a passion for action and excitement for each day I wake up

We may not know each other, but I feel it is right to expose myself this way, and to allow people to see me so affected because perhaps it will give a little inspiration or perspective to gain some of what I am fortunate to see and experience in these moments of struggle and illumination.

Feel free to say Hi

Yours
Rom

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