A NOTE FROM OUR FOUNDER
Purity was born out of my own struggle with cancer. frustrated by the discomfort of the existing hospital garments. Awkward open gowns, constant chills, lack of hygiene, and difficulty with medical devices made me feel like a sick person!
Determined to bring back my dignity despite the circumstances, I decided to create an alternative clothing that combines comfort, health, and functionality.I realized that recovery isn’t just physical - it’s emotional and mental. Feeling good in what you wear can shift your mindset, sparking a sense of control and well-being that is so vital for healing.
Throughout my hospitalization and chemotherapy, Purity's vision drove me.
Step by step,I advanced this project to improve the welfare of hospitalized individuals like me. Recognizing that recovery starts from
within, we crafted garments that ensure comfort
and ease during the healing process, empowering patients to feel human, confident,
and in control of their journey.
"Transform your mindset, transform your recovery - Join the Purity Project."
PURITY PROJECT MISSION
Designed to inspire confidence and positivity,
the purity-project empowers patients, shifting their
mindsets from illness to recovery.
PURITY TEAM
Rom Ben Eliyahu
Founder & CEO
Dreamer. Executor. Cancer Defeater.
Rom’s personal experience with cancer drives his passion for transforming the recovery journey.
His entrepreneurial ability to turn vision into action aligns Purity’s mission to revolutionize patient care.
Jodi Iris Deister
Co-founder
Jodi is an entrepreneur and designer. Her passion is dreaming big and filling those dreams with thoughtful details.
Shachar Cohen
COO & Co-founder
COO of Purity and founder of Ponte and Mindset. He excels in developing effective business strategies. With strong leadership and business development skills, Shachar demonstrates keen insight in creative problem-solving and organizational management.
Amit Ronkin
Co-founder & CEO of IKAR Group
Founder and visionary Amit’s textiles expertise and enthusiasm for innovation ensures we’re ahead of the game in R&D, fabric technology and cutting-edge solutions. His curiosity and drive for improvement paired with his great understanding of the market are at the heart of sustainable accomplishments.